First Campaign Reaches 71 Times Its Goal on Opening Day
We launched our first Wadiz crowdfunding campaign at 1 p.m. KST on September 16. By the end of the day, funding had reached ₩35.62 million, 7,123% of our goal, with 258 backers. It also climbed to No. 2 in Wadiz’s real-time Beauty category ranking that day.
According to Wadiz’s own data covering January 2025 through March 2026, successful first-time campaigns on the platform reached an average of 3,022% of their funding goals. Our opening-day result is more than double that average.
This campaign is about more than a product launch. It gives us our first direct indication of how Korean consumers respond to a jelly-textured foot soak, a format we’re introducing to the domestic market for the first time.
A New Kind of Foot Soak
The product behind this campaign is our herbal hot-spring jelly foot soak. Mixed into warm water, it turns into a slush-like gel that helps retain warmth longer than a standard water soak.
Our starting point was the experience of a doctor of Korean medicine who spent 21 years developing skincare for dermatology clinics and hospitals. In clinical practice, we saw how much attention people paid to their face and skin, while their feet were often overlooked despite carrying the body’s weight throughout the day.
We developed this jelly-textured foot soak as one way to bring the traditional idea of du-han-jok-yeol (頭寒足熱), “cool head, warm feet,” into everyday life.
From Hong Kong to Korea
We first showcased a jelly-textured bath product at Cosmoprof Asia Hong Kong last year. This September, through Wadiz, we’re introducing a jelly-textured foot soak to Korean consumers for the first time.
Even though the format is still unfamiliar here, backers responded quickly after launch. In sampling ahead of the campaign, feedback centered on the unusual gel texture, warmth retention, and how easy it was to use at the end of a long day.
We’ll use what we learn from this campaign to keep refining the product and the brand.
Funding Runs Through September 30
This Wadiz campaign runs from September 16 to September 30. Rewards range from an entry-level trial pack to a full year’s supply, and early-bird rewards are priced up to 45% below retail.
Full product details and reward tiers are available on the Wadiz project page.
Thank you for your interest and support.
